Have you seen the new web-ad by Chipotle, “The Scarecrow?”
Wow. The video follows scarecrow on his trip to work in a factory farm. Needless to say, it’s sad, and it shows a well animated, but in overall message, a truthful view of factory farming. (The cow at 1:36 is when you cry.)
Watch it here:
That’s all well and good, but it kind of misses the point. I mean, The animals are clearly miserable in the video, but that’s cool, I don’t contribute to that anyway. The food (a burrito?) that the scarecrow makes appears to be vegetarian, and I’m cool with that, especially since the chain has veg-friendly black beans, and a vegetarian burrito gets you free guacamole.
Side note: Have I discussed my love for guacamole? I should. Maybe a whole month dedicated to the awesome avocado.
The video is also an ad for their new iPhone game, “The Scarecrow,” where you are playing the scarecrow, I assume on his escape from the factory farm. I have an android, so, I don’t get to play that game. (Not cool, Chipotle)
All of this leads to the question, if Chipotle is so opposed to how these animals are being treated, and in fact, they even refer to the city in the video, The City of Plenty, as “a glimpse at a future that may not be far off,” then why do they take part in the confinement and death of animals at all? The beef in their restaurants came from cows that were just as sad and scared to die as the cow that makes you cry.
Do they honestly think that just because their cow didn’t live its whole life in a box that it’s happy to be hung by one leg and have it’s throat slit, so that it can bleed out surrounded by animal carcasses? I don’t think that they’re that naive,
In fact, Funny or Die made a video called Honest Scarecrow mocking the Chipotle video for its clear self-serving drive. Now, I’m not that worried about whether or not the video is self serving (it is) but more so the fact that, according to Alexandra Petri from the Washington Post, one of her friends described the video by saying that The Scarecrow “doesn’t make me want to eat Chipotle. That makes me want to curl up in a vegan coma and never eat again.”
Wait! I’m vegan! That means that I have nothing to worry about. In fact, I keep trying to push Chipotle on Twitter to get their vegan sofritas into the Baltimore/DC area.
They haven’t gotten here yet, but they will, and when they do, I’ll eat them! In theory, Chipotle is on its way to being more and more sustainable through offering more vegan and vegetarian options. Before long, hopefully they’ll see the light and start replacing their chicken with Beyond Meat chicken-free strips, and once that happens, well, then is there a question about the amount of lives that they can save?
What was your opinion of the Chipotle video? Do you agree with me, and Alexandra Petri’s friend, that it suggests taht veganism is the far, far superior option to eating meat?